Auditoría CRO
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www.zzenlabs.com
Zzenlabs es una tienda online de nootrópicos naturales lanzada en 2024. Representa una figura importante en el sector, con una predominancia de usuarios españoles.
Les hemos realizado una auditoría en donde encontramos que Zzenlabs tenía tres áreas de mejora, Un cuello de botella en la conversión de su página de producto. Falta de personalización en la experiencia web de compradores recurrentes y la navegación entre sus productos no estaba incentivada.
HIPOTESÍS 1
Si añadimos la fecha de entrega cerca del botón de compra, el usuario continuará el proceso de compra con más decisión e intención, por lo que subirá la conversión de las páginas de producto.
Resultados: + 13,9% en la tasa de conversión de la página de producto, + 8,3% Checkout Rate y + 14,9% Ingreso Medio por Usuario.
Conclusión
Poner la fecha de entrega estimada ayuda a los usuarios a decidirse y a avanzar con el proceso de compra.
HIPÓTESIS 2
Si añadimos una sección de “Vuelve a comprar” en la home para los usuarios que hayan hecho alguna compra en el pasado, subirá la tasa de conversión de este grupo de usuarios.
Resultados: + 8,7% en la tasa de conversión del grupo de usuarios, + 18,2% Ingreso Medio por Usuario.
Conclusión: Ofrecer los productos comprados en el pasado a usuarios compradores acelera el proceso de compra desde la home.
HIPÓTESIS 3
Si añadimos una barra superior en móviles con los productos principales que se mantenga fija durante la navegación, los usuarios podrán acceder a todos los productos desde cualquier parte de la web, subiendo la conversión general de la tienda.
Resultados: + 4,6% en la tasa de conversión y + 13,2% Ingreso Medio por Usuario.
Conclusión: Ofrecer los productos principales de una manera fija en móviles facilita la navegación entre productos y la decisión de compra de usuarios nuevos.
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