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www.straccicards.com
Luego de haberles realizado la web nos hemos convertimos en partner estratégico de Stracci Cards. A lo largo del tiempo, implementamos mejoras continuas basadas en auditorías y tests A/B para optimizar cada punto de contacto del usuario. Esto nos permitió refinar el funnel de ventas hasta lograr un impacto de negocio, consiguiendo triplicar su facturación.
TASA DE CONVERSIÓN
Hemos llevado la tasa de Conversión de un 0,33% a un 0,82%. Este incremento radical es el resultado directo de tests A/B continuos y eliminación sistemática de puntos de fricción. Al optimizar la experiencia de usuario y la confianza en la compra, hemos logrado que el mismo volumen de tráfico genere tres veces más clientes, validando la escalabilidad del proyecto a largo plazo.
LANDING DE CARRITO
Transformamos el carrito en una landing enfocada en maximizar el ticket Medio (AOV). Introdujimos una barra de progreso que desbloquea un regalo sorpresa, incentivando al usuario a añadir más productos mediante Upsells de un solo clic. El botón de compra refuerza el mensaje de "Compra Segura", apoyado visualmente por iconos de pago. Para disipar cualquier duda final, la parte inferior de la página reitera la garantía de devolución y muestra reseñas verificadas, asegurando que el cliente finalice el pedido con total tranquilidad y confianza.
FICHA DE PRODUCTO
Hemos rediseñado la ficha de producto centrándonos en la conversión y la confianza. El usuario visualiza claramente las opciones de tamaño y precio, respaldado por un contador de ventas en tiempo real que genera urgencia y validación social. Para derribar objeciones, integramos tags estratégicos de "Fabricado en España" y "7 días de devolución", eliminando cualquier riesgo percibido. Además, implementamos un sistema de upsells inteligentes que sugiere cuadros complementarios para combinar con la compra principal, aumentando el ticket sin fricción. También agregamos un video del proceso de fabricación artesanal, una sección de FAQs para dudas rápidas y un carrusel de "Visto Recientemente", cerrando la página con reseñas con fotos reales de clientes que certifican la calidad del producto.
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