CRO Web design
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iuropagency.com
Rubius es una figura con mucho impacto, y su marca MadKat es el reflejo de una comunidad masiva y exigente. Sin embargo, para capitalizar completamente el hype que genera cada lanzamiento hemos diseñado una estrategia enfocada en la conversión, la experiencia de compra y la maximización del valor de cada drop.
MADKAT BUILDER
Diseñamos un Bundle Creator para ofrecer la máxima personalización y estimular la compra por volumen. Esta herramienta permite a los seguidores de MadKat diseñar su propio pack de productos exclusivos, mezclando sus artículos favoritos. Al customizar su conjunto, el cliente accede a un descuento progresivo, lo que convierte la experiencia en una oportunidad de valor percibido que incrementa el ticket medio y fomenta el engagement con la marca.
SIDE CART
Hemos transformado el Side Cart en un ecosistema gamificado para disparar el ticket medio. La experiencia se basa en un sistema de "subida de nivel" inspirado en Pokémon. Esto se combina con una barra de progreso que incentiva de forma clara a alcanzar el envío gratuito. También se presentan sugerencias de upsells, convirtiendo el resumen de la compra en un juego estratégico que motiva al usuario a "evolucionar" su pedido.
FICHA DE PRODUCTO
Transformamos la ficha de producto para garantizar una experiencia de compra sin fricciones y maximizar la conversión. Incluyendo upsells que sugieren productos complementarios en el momento de mayor intención de compra. Para generar confianza, se han integrado iconos que destacan el pago seguro, el envío rápido y las devoluciones gratuitas.
Además, añadimos una notificación de in stock para generar urgencia cuando las unidades son limitadas. Además agregamos una sección "Shop The Look" que permite al usuario ver y comprar el outfit completo directamente.
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