CRO Web design
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iuropagency.com
Nil Ojeda es sinónimo de creatividad e influencia, y su marca Milfshakes ha demostrado que esa innovación no tiene límites. Sin embargo, para que el e-commerce estuviera a la altura del hype de la marca, detectamos la necesidad de una mejora estratégica enfocada en conversión y experiencia de usuario. Por ello, en iUROP nos hemos puesto manos a la obra.
ORDENA LOS DROPS
Para incentivar la participación y recompensar a los seguidores más fieles de la marca, diseñamos una sección de gamificación exclusiva. Los usuarios tienen que ordenar la cronología de los drops, un reto divertido que les permite obtener un descuento especial como premio. Esta mecánica convierte la navegación en una experiencia interactiva que fomenta el engagement y genera conversiones directas.
BOX EXCLUSIVA
Creamos una Box Personalizada implementando un Bundle Creator avanzado. Esta herramienta permite a los amantes de la marca armar su propio pack exclusivo, eligiendo diferentes prendas o accesorios. Al personalizar su bundle, el cliente accede automáticamente a un descuento por volumen, lo que no solo ofrece una pieza única, sino que impulsa de manera efectiva el ticket medio.
FICHA DE PRODUCTO
A pesar de contar con un visual potente, la ficha de producto necesitaba una optimización con foco total en CRO . La nueva estructura prioriza la claridad, las llamadas a la acción y la información esencial para el target, garantizando un aumento en la tasa de conversión.
SIDE CART
El Side Cart es un punto crucial para la conversión final, por lo que lo hemos rediseñado para maximizar el ticket medio y reducir el abandono. Incluimos una barra de progreso (progress bar) que gamifica el camino hacia el envío gratuito, incluimos uppsells incentivando la compra de productos complementarios y aprovechando al máximo la intención de compra del usuario.
HOME
Hemos transformado la Home para que sea más interactiva y visualmente atractiva, priorizando la muestra de drops y los anuncios clave de la marca. Además, optimizamos la navegación al incluir la funcionalidad shop the look directamente en el menú principal. Esto permite a los usuarios ver de forma rápida y visual cómo lucen las prendas puestas, acortando el camino hacia la compra.
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