Tasa de conversión - Diseño web - Desarrollo web
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www.gtautomocion.shop
Hace un tiempo, Ángel Gaitán se contactó con nosotros con el objetivo de mejorar la presencia digital de GT Automoción. El reto consistía en un rediseño enfocado estratégicamente en la tasa de conversión.
Trabajamos para reforzar la seguridad percibida por el cliente, un factor clave para incentivar la compra y optimizamos el flujo de navegación para eliminar fricciones. El resultado es una web más intuitiva, segura y diseñada específicamente para escalar las ventas.
FICHA DE PRODUCTO
El rediseño de la página de producto se orientó a eliminar fricciones y aumentar el ticket medio. Implementamos un sistema de navegación con migas de pan y reforzamos la decisión de compra con datos en tiempo real, stock con fecha de entrega estimada y un contador de ventas mensuales como prueba social. La facilidad de pago se potenció con la integración de Shop Pay y un botón de "Añadir al carrito" fijado en pantalla al momento de hacer scroll.
Para aumentar la confianza y seguridad del cliente sumamos las valoraciones de Google, sellos de pago 100% seguro y un gráfico explicativo del proceso logístico. Todo esto se complementa con una estrategia de upsells integrada para maximizar el valor de cada pedido.
HOME
Tras realizar una auditoría CRO por nuestro equipo de expertos, los datos revelaron que los usuarios de GT Automoción necesitaban un acceso mucho más directo a los productos más vendidos y a la estructura del catálogo. Anteriormente, la navegación presentaba fricciones que dificultaban encontrar lo más buscado a simple vista.
Para solucionar esto y maximizar la conversión, hemos implementado una nueva arquitectura en la Home, en la cual hemos integrado un row productos más vendidos y un grid inteligente de productos en donde implementamos un listado dinámico de que permite filtrar por categorías en tiempo real, facilitando la navegación sin recargas innecesarias.
Además, para reforzar la confianza desde el primer impacto, hemos incorporado elementos de prueba social en el Hero, mostrando la puntuación de Google y tags con la oferta de valor de la marca.
SIDE CART
Para el SideCart, diseñamos una estrategia centrada en aumentar el ticket medio mediante la gamificación de la compra. Implementamos una barra de progreso interactiva que incentiva visualmente al usuario a añadir más productos para desbloquear el envío gratuito. Esta dinámica se complementa con un módulo de upsell integrado directamente en el carrito, facilitando la adición de artículos complementarios. Para blindar la decisión final, añadimos los logotipos de los medios de pago y un sello de "Pago 100% Seguro", eliminando cualquier fricción o duda justo antes de iniciar el checkout.
PÁGINA DE CATEGORÍAS
Hemos perfeccionado la experiencia de navegación implementando un sistema de filtrado que permite al usuario acceder rápidamente a los productos según sus necesidades específicas. Pusimos especial énfasis en la sección de limpieza, donde la gran variedad de referencias exigía una estructura más granular, por lo que integramos filtros adicionales y subcategorías que acortan la búsqueda al máximo. Todo esto, organizado mediante una paginación eficiente, garantiza que el cliente pueda explorar los productos de manera ordenada y encontrar exactamente lo que precisa sin esfuerzo.
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