Diseño y Desarrollo Web
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https://carnisseriacarles.com/
Martí nos contactó con el objetivo de dar forma a la visión de negocio que quería crear para su nueva carnicería. Al comenzar el proyecto, no existía una identidad visual definida. Por este motivo, tomamos el reto de generar un proyecto 360° desde el inicio. Nos encargamos de construir el branding completo, definimos cómo debía mostrarse la marca, su tono de voz y su estética visual.
Una vez que contábamos con las bases, pasamos a la acción con el desarrollo web. Enfocamos el sitio en mostrar el producto con transparencia, asegurando que el cliente entienda de forma súper clara qué está buscando y qué va a recibir.
HOME
Diseñamos una página de inicio pensada para transmitir claridad y mostrar la calidad de los productos. La prioridad fue facilitar el acceso al catálogo, evitando que el usuario se pierda.
Para lograrlo, implementamos un row de producots de "Más Vendidos" al inicio, una estrategia de prueba social que guía a los nuevos visitantes hacia los cortes favoritos de otros clientes. La navegación continúa con un row de categorías y secciones específicas ternera, pollo y demás categorías que combinan un banner de con un row de productos.
La interfaz busca que la fotografía sea la protagonista, permitiendo que el cliente vea exactamente la calidad de lo que va a recibir y encuentre su producto sin fricciones.
FICHA DE PRODUCTO
El objetivo principal de la ficha fue generar confianza inmediata y aumentar el valor del carrito.
Para eliminar fricciones, integramos puntuación de reseñas y logotipos de medios de pago claros, asegurando al usuario una compra segura. A nivel funcional, colocamos selector de variantes de peso intuitivo y un sistema de etiquetas que detallan el origen, la raza y la preparación ideal del corte, educando al cliente en su elección.
Estratégicamente, implementamos módulos de upsells diseñados para elevar el ticket medio. La ficha termina con un row de productos recomendados y sugerencias de categorías, fomentando la navegación y la recurrencia.
PÁGINA DE CATEGORÍAS
Para gestionar la variedad de cortes y productos, desarrollamos un sistema de filtrado y ordenación que permite al usuario acotar su búsqueda.
El diferencial está en la estructura visual de las secciones. Para categorías clave como Carnes, diseñamos módulos en los cuales presentamos un corte o producto destacado en gran formato, acompañado de una grilla de cuatro productos de la categoría.
Esto permite escanear rápidamente la oferta sin abrumar al usuario. Si el cliente desea profundizar, la opción "Ver todo" le da acceso al listado completo de la colección, manteniendo la navegación limpia y escalable.
SIDE CART
El diseño del carrito responde a dos objetivos, transparencia logística y rentabilidad.
Sabemos que en la venta de productos frescos la recepción es clave. Por eso, integramos una funcionalidad que permite confirmar y modificar la fecha de entrega con un solo clic, otorgando al usuario control total sobre cuándo recibirá su pedido sin fricciones.
Simultáneamente, aprovechamos este espacio de alta atención para implementar una estrategia de upsells. Añadimos un módulo dinámico que sugiere productos complementarios, incentivando al cliente a completar su compra y logrando así un incremento efectivo del ticket medio.
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