CRO Web Design & Development Branding
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Live: www.nectararcadia.com
Hace unos meses, Pablo Martí, fundador de Arcadia’s Nectar, nos contactó para dar forma al e-commerce de su marca de miel.
Al comenzar el proyecto, no había un branding definido y no se disponía de material fotográfico de los productos.
Por este motivo, nos encargamos de la estrategia completa desde el inicio.
FICHA DE PRODUCTO
La ficha de producto fue diseñada para eliminar objeciones y simplificar la compra, guiando al cliente hacia la decisión correcta. Para lograrlo, creamos un bloque que ofrece dos opciones de compra claras: compra única o suscripción. Esta última incluye un descuento exclusivo que promueve la recurrencia. También simplificamos la compra de varias unidades para que el proceso sea más intuitivo.
Además, agregamos información que refuerza la confianza. Mostramos los beneficios del producto para destacar lo saludable de la miel y eliminar cualquier duda.
BUILD YOUR PACK
Queríamos convertir la compra en una experiencia y, sobre todo, generar recurrencia.
Para lograrlo, desarrollamos un Build Your Pack especial para suscripciones. Permite al cliente elegir su combinación ideal de mieles, creando un pack único que se recibe de forma mensual. Es un proceso 100% interactivo donde el usuario elige entre el Pack Básico o el Pack Premium.
MENÚ
Un e-commerce donde el producto es el protagonista necesita que la navegación muestre la esencia de la marca.
Por eso, diseñamos un menú dinámico que no solo muestra los productos, sino que permite visualizar cada tipo de miel con una imagen que destaca sus beneficios.
Esta funcionalidad ayuda al usuario a tomar una decisión, dándole acceso directo a la ficha de cada producto y haciendo que el sitio se sienta muy intuitivo.
SIDE CART
El carrito es una oportunidad más. En lugar de un carrito que saca al usuario de la página, diseñamos un sidecart que le permite seguir navegando por la tienda sin interrupciones.
Esta solución está pensada para aumentar el valor del pedido. Incluye una barra de progreso muy visual que muestra al cliente cuánto le falta para conseguir el envío gratis.
PÁGINA DE BENEFICIOS
Con Arcadia’s Nectar, vimos la oportunidad de crear una página de beneficios que educara al cliente, permitiéndole tomar decisiones conscientes sobre lo que consume. En esta sección de la web explicamos por qué la miel debe tener un solo ingrediente, los beneficios que aporta al cuerpo y por qué elegir un producto de calidad.
El resultado es un cliente que, al entender la pureza y los beneficios de la miel, no solo valora más el producto, sino que también confía en la marca.
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